On a Saturday morning, a 52-year-old man collapsed, having had a cardiac arrest during a fun run. I noticed the commotion as I was driving past on my way to work and stopped. Several other runners, including a general practitioner, had already stopped to help and the ambulance service was in attendance. With everyone’s input, the man was resuscitated, taken to hospital and received stenting to the main artery down the front of his heart. The man was fit and healthy; yet, he very nearly died on that fun run.

Runner’s Tribe event management is a Western Australian running/athletics based event management company that specialises in delivering major events for the betterment of community and brand. They cover the spectrum of event management from operations and logistics, communication, marketing and publicity, social media, and live broadcast production.

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